Available for Remote & Dubai Roles

Fahad
Bin Zafar

Technical SEO Expert & Web Developer

14+ years engineering organic growth for 80+ global clients. I bridge the gap between deep technical SEO and scalable web development — building tools, strategies, and systems that compound results.

15+
Years Exp.
80+
Clients Led
2
Google Certs
Fahad Bin Zafar - Technical SEO Expert Dubai
Google Certified
2024
Analytics & Ads
Ranking Clients
Page #1
UAE · UK · US · CA
Technical SEO Core Web Vitals Schema Markup SEO Automation WordPress Shopify SEO PHP Development GSC & GA4 Ahrefs · Semrush Screaming Frog SEO Tooling Google Ads Technical SEO Core Web Vitals Schema Markup SEO Automation WordPress Shopify SEO PHP Development GSC & GA4 Ahrefs · Semrush Screaming Frog SEO Tooling Google Ads

Where Strategy
Meets Execution

Senior Technical SEO Expert and Web Developer based in Dubai, UAE, with over 14 years of experience helping global brands earn and hold top organic rankings. I combine deep technical knowledge with hands-on development skills — building custom SEO tools, automation pipelines, and optimized web properties that drive measurable results.

LocationDubai, UAE (since 2019)
Current RoleSenior Technical SEO Expert — United SEO, Dubai
Experience14+ years · UAE, UK, US, CA, AE markets
SeekingSEO Lead · SEO Web Dev · Remote or Dubai-based

"Code is Poetry — and great SEO is the discipline of making sure search engines can read every line of it."

Core Competency Depth

Technical SEO97%
SEO Strategy & Auditing95%
WordPress Development92%
HTML / CSS / JavaScript90%
Google Analytics 4 & GSC94%
PHP / MySQL80%
SEO Automation & Tooling88%
Shopify SEO85%

What I Do Best

🔍

Technical SEO

Full-cycle technical audits covering crawl efficiency, indexation, Core Web Vitals, structured data, canonicalization, and rendering performance.

Crawl Analysis Core Web Vitals Schema Markup Log File Analysis
📈

SEO Strategy

Data-driven growth strategies covering keyword research, competitor gap analysis, content architecture, and link acquisition for sustainable first-page rankings.

Keyword Mapping Competitor Analysis Content Strategy
⚙️

SEO Automation

Custom tools and workflows using PHP, Python, and JS that eliminate repetitive SEO tasks, surface insights faster, and scale execution across multi-client environments.

PHP Tools Python Scripts API Integration
🛒

E-commerce SEO

Specialized optimization for WordPress/WooCommerce and Shopify — product schema, faceted navigation, alt text automation, and category page strategy.

WooCommerce Shopify Product Schema
💻

Web Development

SEO-first web development with semantic HTML, performance optimization, custom WordPress themes and plugins, PHP backends, and lightweight JS tooling.

PHP / MySQL WordPress HTML / CSS / JS
📊

Analytics & Reporting

GA4 setup, GTM implementation, Search Console management, custom dashboards, and performance reporting tied to real business outcomes.

GA4 Google Tag Manager Search Console

Full-Stack SEO Toolkit

Technical SEO Skills

Site Architecture
Crawl Optimization
Canonicalization
Core Web Vitals
Structured Data
Hreflang Tags
Log File Analysis
JS SEO / Rendering
Page Speed
Keyword Research
Backlink Analysis
Content Strategy

Development Skills

PHP / MySQL
HTML5 / CSS3
JavaScript
WordPress Dev
Shopify Liquid
Python Scripting
Google Apps Script
REST APIs
Google Ads
Facebook Ads
Team Management
Client Communication
🔎 Screaming Frog
📊 SEMrush
🔗 Ahrefs
📈 Google Analytics 4
🔍 Google Search Console
🏷️ Google Tag Manager
⚡ PageSpeed Insights
🤖 Anthropic API
📝 Asana
🛒 Shopify
📦 WooCommerce
🐍 Python
🐘 PHP
📋 Google Sheets / Apps Script
💡 VS Code
🎨 Photoshop

Tools & Case Work

Custom SEO tools and automation systems. View the full library on the tools page.

SEO Tools

HTTP Status Checker

Check Status Canonicalization and mention the issues.

SEOHTTP StatusServer
View Tool ›
SEO Tools

SEO Xray

Highlight SEO Issues on Page.

SEOOn-PageAnalysis
View Tool ›

14 Years of Growth

Apr 2019 – Present
Senior Technical SEO Expert
United SEO · Dubai, UAE
  • Lead full-cycle technical SEO strategy for 80+ client websites across highly competitive markets.
  • Conduct comprehensive audits, keyword research, and on/off-page optimization at scale.
  • Collaborate with content, UX, and dev teams to resolve technical issues and elevate performance.
  • Deliver consistent double-digit YoY organic traffic improvements tracked via GA4 and GSC.
  • Manage and mentor a team of SEO specialists, setting quality benchmarks and review standards.
Mar 2015 – Mar 2019
Senior Digital Marketing Specialist
Sofizar / Constellation CK · Lahore, PK
  • Developed and executed integrated digital marketing strategies for B2B and B2C clients.
  • Led SEO projects encompassing keyword mapping, content optimization, and link acquisition.
  • Managed Google Ads and Facebook Ads budgets to optimize campaign ROI.
Mar 2011 – Mar 2015
SEO Analyst
Sofizar · Lahore, PK
  • Implemented on-site and off-site SEO strategies across a portfolio of client campaigns.
  • Conducted technical SEO audits to identify and resolve issues affecting search rankings.
  • Monitored keyword rankings and delivered actionable performance recommendations.
2013 – 2015
Master of Computer Science
University of Management & Technology · Lahore, PK
2009 – 2011
Master of Business Administration (Finance)
COMSATS University · Lahore, PK

How I Can Help

01

Technical SEO Audit

Comprehensive crawl-based audit covering indexation, Core Web Vitals, structured data, architecture, and internal links — with a prioritized action plan.

02

SEO Strategy & Roadmap

Full keyword research, competitor gap analysis, content strategy, and a prioritized quarterly SEO roadmap tailored to your growth targets.

03

WordPress SEO

End-to-end WordPress SEO — theme optimization, plugin configuration, speed improvements, schema markup, and on-page optimization.

04

Shopify SEO

Shopify-specific SEO: product schema, collection hierarchy, faceted navigation control, image optimization automation, and international SEO setup.

05

SEO Tool Development

Custom PHP, Python, or JS-based SEO tools — ranking dashboards, audit scripts, crawlers, reporting pipelines, and AI-powered workflows.

06

GA4 & Analytics Setup

GA4 property configuration, GTM implementation, event tracking, Search Console integration, and dashboards that surface what matters most.

What Clients Say

★★★★★

"Very knowledgeable! Very patient! Went above and beyond to make everything perfect! I highly recommend and will definitely use services again!"

E4D
eye4designavl
🇺🇸 United States · Fiverr
★★★★★

"Expert advice. Went above and beyond the order description. Excellent communication. Highly recommended!"

JM
Jaredmueh
🇦🇺 Australia · Fiverr
★★★★★

"Fast reply and really excellent help with complex SEO questions. Would not hesitate to work with Fahad again."

GE
Gerdijs
🇳🇱 Netherlands · Fiverr

Curriculum Vitae

Recruiter-friendly, ATS-compliant. Download the PDF or review inline below.

Fahad Bin Zafar

Technical SEO Expert & Web Developer · Dubai, UAE

📧 [email protected] 📱 +971 55 311 5817 🌐 fahadbinzafar.com 💼 linkedin.com/in/fahadbinzafar
Professional Summary

Seasoned SEO and digital marketing professional with 14+ years of experience driving organic growth for global clients. Deep expertise in technical SEO audits, on-page and off-page optimization, keyword research, backlink analysis, and content strategy. Strong technical background (PHP, HTML/CSS, JavaScript) with hands-on experience building custom SEO tools and automation systems. Proven success managing SEO for 80+ clients across UAE, UK, US, and CA markets.

Professional Experience
Senior Technical SEO Expert
United SEO · Dubai, UAEApr 2019 – Present
  • Lead full-cycle technical SEO strategy for 80+ client websites.
  • Conduct in-depth audits, keyword research, and on/off-page optimization at scale.
  • Deliver consistent double-digit YoY organic traffic improvements via GA4 and GSC.
  • Manage and mentor a team of SEO specialists.
Senior Digital Marketing Specialist
Sofizar / Constellation CK · Lahore, PKMar 2015 – Mar 2019
  • Developed integrated digital marketing strategies for B2B and B2C clients.
  • Led SEO projects: keyword analysis, content optimization, link acquisition.
  • Managed Google Ads and Facebook Ads budgets to optimize ROI.
SEO Analyst
Sofizar · Lahore, PKMar 2011 – Mar 2015
  • Implemented on-site and off-site SEO strategies across client campaigns.
  • Conducted technical SEO audits and resolved issues affecting rankings.
Education
M.Sc. Computer Science
UMT Lahore2013–2015
MBA — Finance
COMSATS Lahore2009–2011
Certifications
🏅 Google Analytics IQ — 2024
🏅 Google Ads Search Cert — 2024
Key Skills
Technical SEO SEO Audits WordPress PHP HTML/CSS/JS GA4 GSC Ahrefs SEMrush Shopify SEO SEO Automation Google Ads
Languages
🇬🇧 English — Fluent
🇵🇰 Urdu — Native
Punjabi — Native

Let's Work Together

Open to SEO Lead roles, remote contracts, consulting engagements, and freelance projects worldwide.

Currently Available — Remote & Dubai
📱
📍
Location
Dubai, UAE · Open to Remote Worldwide
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