One of the best things about digital marketing is that you do not need to cast a wide net, sifting through inappropriate or unsuitable leads to find the audience you want. By conducting research in advance, and understanding who you are looking to market to, you stand a far greater chance of success on the first ask.

One of the key elements of building a customer profile is knowing where to market to your ideal audience. The internet is a pretty big place, and not everybody will be found in the same location.