14+ years engineering organic growth for 80+ global clients. I bridge the gap between deep technical SEO and scalable web development — building tools, strategies, and systems that compound results.
Senior Technical SEO Expert and Web Developer based in Dubai, UAE, with over 14 years of experience helping global brands earn and hold top organic rankings. I combine deep technical knowledge with hands-on development skills — building custom SEO tools, automation pipelines, and optimized web properties that drive measurable results.
“Code is Poetry — and great SEO is the discipline of making sure search engines can read every line of it.”
Full-cycle technical audits covering crawl efficiency, indexation, Core Web Vitals, structured data, canonicalization, site architecture, and rendering performance.
Data-driven growth strategies covering keyword research, competitor gap analysis, content architecture, and link acquisition — built for sustainable first-page rankings.
Custom-built tools and automated workflows using PHP, Python, and JavaScript that eliminate repetitive SEO tasks, surface insights faster, and scale execution across multi-client environments.
Specialized optimization for WordPress/WooCommerce and Shopify stores — product schema, faceted navigation, alt text automation, and category page strategy.
SEO-first web development with semantic HTML, performance optimization, custom WordPress themes and plugins, PHP backends, and lightweight JS tooling.
GA4 setup, GTM implementation, Search Console management, custom dashboards, and performance reporting that ties organic activity to real business outcomes.
A comprehensive set of technical and strategic competencies — from crawling a site's infrastructure to building the tools that automate the workflow.
Custom SEO tools, automation systems, and development projects from my portfolio at tools.fahadbinzafar.com
class SEOAuditTool { async audit(url) { const [site, gbp, emails] = await Promise.all([ auditSite(url), checkGBP(url), discoverContacts(url) ]); return generateOutreach({ site, gbp, emails, model: "claude-sonnet" }); } }
A single-page HTML/JS app powered by the Anthropic API that audits a site, checks Google Business Profile status, discovers contact emails, and generates personalized cold outreach copy — fully automated.
Explore Tools ›A server-rendered PHP dashboard for tracking keyword rankings, visualizing SERP movements, and monitoring multiple client sites with automated scheduled reporting.
View Tool ›A Python-based SERP comparison and tracking tool that monitors ranking shifts over time, flags significant changes, and exports competitor gap reports automatically.
View Tool ›Automated alt text generation and bulk-update tooling for Shopify product image libraries, drastically reducing manual effort for large catalogue stores.
View Tool ›A custom web crawler auditing HTTP status codes, canonical tags, redirect chains, and meta robots directives across full site crawls — surfacing critical technical SEO issues instantly.
Live Tool ›Whether you need an SEO Lead, a technical consultant, or a developer who speaks fluent SEO — here is what I deliver.
Comprehensive crawl-based audit covering indexation, Core Web Vitals, structured data, architecture, internal links, and redirect health — with a prioritized action plan.
Full keyword research, competitor gap analysis, content strategy, and a prioritized quarterly SEO roadmap tailored to your industry and growth targets.
End-to-end WordPress SEO including theme optimization, plugin configuration, speed improvements, schema markup, and content-level on-page optimization.
Shopify-specific SEO covering product schema, collection hierarchy, faceted navigation control, image optimization automation, and international SEO setup.
Custom PHP, Python, or JS-based SEO tools — ranking dashboards, audit scripts, crawlers, reporting pipelines, and Anthropic AI-powered workflows.
GA4 property configuration, GTM implementation, event tracking, Search Console integration, and custom reporting dashboards that surface what matters most.
“Very knowledgeable! Very patient! Went above and beyond to make everything perfect! I highly recommend and will definitely use services again!”
“Expert advice. Went above and beyond the order description. Excellent communication. Highly recommended!”
“Fast reply and really excellent help with complex SEO questions. Would not hesitate to work with Fahad again.”
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Technical SEO Expert & Web Developer · Dubai, UAE
Seasoned SEO and digital marketing professional with 14+ years of experience driving organic growth and improving online visibility for global clients. Deep expertise in technical SEO audits, on-page and off-page optimization, keyword research, backlink analysis, and content strategy. Strong technical background (PHP, HTML/CSS, JavaScript) with hands-on experience building custom SEO tools and automation systems. Proven success managing SEO initiatives for 80+ clients in fast-paced agency environments across UAE, UK, US, and CA markets.
Open to SEO Lead roles, remote contracts, consulting engagements, and freelance projects worldwide.
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